Nana-Fatimah Bello-Imam

Product Designer · Complex workflows for B2B SaaS in home services, fintech and healthtech

Lagos (open to remote)+234 906 824 2525nanafatimah.ux@gmail.comlinkedin.com/in/nana-fatimahnanafatimah.design

I help product teams turn complex workflows into intuitive, revenue-driving products, from field research to shipped UI and the website. Most recently I designed two products at Feldy, including a pay-per-report app that made $5k in one week. Trained as an architect, I design structure first, then detail.

Work experience

Lead Product Designer | Feldy (formerly Aether) (Roofing tech), Remote

Jul 2025 – Present
  • Led design on the Feldy Field App, putting deals, site photos, AI voice walkthroughs, 3D measurements and proposals on one phone so contractors can close in one visit. Live on iOS and Android with a 5.0 App Store rating.
  • Designed Aether Measurements as the only designer, from kickoff to launch in 3 months: a pay-per-report app that reached ~20 active roofers and $5k revenue in a single week.

Product Designer | TeleFirst Med (Telehealth), USA (Remote)

Apr 2025 – Jun 2025
  • Redesigned booking for a telehealth platform serving 500+ patients, raising engagement 20%.
  • Designed and built the Webflow site, including Book Appointment and Pay Now flows and a CMS for services and blog.

UX Researcher | Symmex (Pharma manufacturing software), Lagos

Oct 2024 – Jan 2025
  • Ran 12 interviews and 3 on-site studies with factory operators using a manufacturing execution system, finding pain points in 70% of workflows.
  • Turned findings into object maps and a CTA matrix that shaped a compliance-driven redesign, and benchmarked Siemens, SAP and Tulip.

Product Designer | Solve Money (Consumer lending), London (Remote)

Oct 2022 – Mar 2023
  • Redesigned onboarding and the loan application flow, cutting abandonment 15%.
  • Used Mixpanel funnels and Hotjar recordings to find where applicants got stuck, then validated the redesign with the same data.

Founding Product Designer | Clafiya (Healthtech), Lagos

Jan 2022 – Mar 2022
  • Designed a mobile + USSD care system for people with limited internet, on a platform with 5,000+ paid users.
  • Went from research to high-fidelity design in 6 weeks: 4 access points in 1 system (app, USSD, speed dial and hardware), tested with real users.

Education

M.Sc. and B.Sc. Architecture · Obafemi Awolowo University, Ile-Ife

Certifications · UX, Interaction Design Foundation (2021) · Product Design, Ovalay Academy (2021)

Skills

Design: Product and interaction design, information architecture, wireframing, prototyping, design systems, UX writing, motion, accessibility (WCAG)

Research: Field research and contextual inquiry, user interviews, usability testing, competitive analysis, product analytics (Mixpanel, Hotjar)

AI: AI product UX, AI-assisted design and prototyping (Claude, Claude Code, Cursor)

Tools: Figma, FigJam, Framer, Webflow, Notion, Maze

Projects

Creative Design Lead | iRest

Sep 2025 – Present
  • Lead all things creative for iRest: concepts to grow the page, event planning and the visual direction behind campaigns like the 1-year documentary.